Ways to Celebrate National Ice Cream Month in Brenham

Hand holding a triple-scoop Blue Bell ice cream cone in front of a painted Texas flag wall. The ice cream features three colorful flavors, and the person has lavender nail polish and a gold watch.

July is National Ice Cream Month, and there’s no better place to celebrate than the Ice Cream Capital of Texas—Brenham! Whether you’re a scoop purist, a float fan, or just in it for the festive fun, we’ve got something sweet lined up all month long. Here’s how you and your crew can cool off and enjoy the month in Brenham:

Sundae Stroll

All of July | Downtown Brenham

Take a stroll through Downtown Brenham and check out the decorated ice cream cones displayed at participating businesses. Cast your vote for your favorite by picking up a voting pamphlet at the Brenham & Washington County Visitor Center. It’s a fun way to explore the shops, snap some cute photos, and support local businesses!

A local band performs on an outdoor stage in downtown Brenham, Texas. The musicians, dressed in casual summer attire, play guitars and harmonicas under a covered pavilion. A red brick building and a painted Texas flag backdrop set the scene, while families with strollers and onlookers gather nearby to enjoy the live music on a sunny day.
Alamo Alley, Downtown Brenham

Summer Showcase

Saturdays in July | 5 PM – 6:30 PM | Downtown Brenham

Come out early before Hot Nights, Cool Tunes and enjoy free Blue Bell ice cream floats in Alamo Alley. It’s the perfect pre-show treat to beat the heat and kick off your Saturday night downtown.

A large crowd gathers in downtown Brenham for the Hot Nights Cool Tunes summer concert series. People sit in lawn chairs and on picnic blankets under the shade of trees, enjoying a live band performing on a brightly lit stage. Historic buildings and local storefronts surround the scene as families, couples, and friends take in the lively evening atmosphere. String lights hang overhead, adding to the festive small-town charm.
Hot Nights Cool Tunes, Downtown Brenham

Hot Nights Cool Tunes

July 19 | During the concert | Downtown Brenham

We’re celebrating National Ice Cream Day a little early this year with hand-dipped Blue Bell ice cream served during the concert! Bring your lawn chairs, grab a scoop, and enjoy a night of live music and small-town charm.

Three cups of Blue Bell ice cream sit on a marble countertop, each filled with a different flavor and topped with a white plastic spoon. In the background, a blurred American flag and softly lit indoor seating area create a cozy and patriotic atmosphere. The focus is on the colorful scoops, highlighting the classic, creamy texture of the beloved Texas-made treat.
Blue Bell Creameries, Brenham

National Ice Cream Day at Blue Bell Creameries

July 20 | 12 PM – 3 PM | Blue Bell Creameries

Stop by the Blue Bell Parlor to celebrate the big day with free ice cream! The Blue Bell Country Store will also be open—stock up on Blue Bell gear, gifts, and sweet souvenirs. There’s no better place to enjoy the holiday than right here in Brenham, home to one of the most beloved ice cream brands in the country.

Sweet Specials all july

Downtown Brenham is celebrating National Ice Cream Month with ice cream-themed specials all month long! From refreshing treats to creative desserts, local businesses are serving up limited-time offers you won’t want to miss.

Mescalito Coffee

$2 Affogatos 
$2 Homemade Ice Cream Sandwiches

Whether you hit every event or just stop by for a scoop, there’s no wrong way to enjoy National Ice Cream Month in Brenham. So grab your spoon, and treat yourself to a taste of why we’re proud to be the Ice Cream Capital of Texas!